“Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge” – Jimmy Wales
Latest from the Blog
Dumb Ways to Die – A Successful Integrated Marketing Campaign
Week Ten Blog Post – Digital campaigns and IMC; new ways of connecting with customers Integrated Marketing Communication (IMC), a simple concept that is widely used for brands to create a seamless customer experience. A combination of IMC tools brings an impact on the effectiveness of delivering a consistent brand message to the target audience.…
Controversial Marketing – Does it Really Helps?
Week Seven Blog Post – Why some ideas spread; Viral marketing People trust Word-of-mouth (WOM) more than ever, 72% of people get news from family and friends, making WOM one of the most popular channels for sharing. To promote and share brand messages using WOM, some brands adapt controversial marketing, pushing their campaigns and brands…
Is Your Webpage Mobile-Friendly?
Week Six Blog Post – Mobile Marketing The number of smartphone users will be 3.8billion in 2021 worldwide and the number is increasing continuously. In Singapore, it is estimated to reach a 4.65million smartphone users, making up more than 90% of its total population. It can’t be denied that smartphone has become a part and…
Get new content delivered directly to your inbox.
Chew Theng's 